@@ -72,7 +72,7 @@ I'm sorry, what?!
He had no problem making that assertion, and we all knew he was right. Everyone
fell into his trap, because everyone knew their first order, primary reason,
fundamental motivation, for joining this course, for starting training to become
an EMT; was because each of us where there because we wanted to save lives.
an EMT; was because each of us were there because we wanted to save lives.
But not a single one of us gave that as our answer. We all correctly "failed"
our interview that day. Thankfully, that day was just a lesson. It feels
@@ -106,4 +106,14 @@ That's the most important reason. It *deserves* to be said first. And your users
deserve to be listed **first**. As much as it hurts me to admit, we all live in
a world, where everyone, somehow, wrongly believes, *the line must go up!* Yes,
it's better when the line goes up, but not when it's at the expense of other
humans. So, always... Say the important thing first!
humans. So, always... Say the important thing first[^nb]!
[^nb]: [3] nota bene; That's actually the way language has to work. You *only* say
the important thing first. So no matter what you do choose to say, everyone
will take away what you listed first, as the most important thing. If you
list "making money" first, or "showing ads", or "increasing engagement" as
the first change. Everyone will slowly start to adjust not only their
targets, but also their thinking. That's a bad thing. Think of it as a
reverse [Goodhart's law](https://en.wikipedia.org/wiki/Goodhart%27s_law).
Everyone will slowly adapt to targeting that first. What do you want that
thing to be?